• Sports TravelMagazine.com 97 October/November 2017
TECH IN SPORTS
With its distinctive island green, the 17th hole of the Players Sta- dium Course at TPC Sawgrass “is probably the most iconic of our holes through all of our
events throughout the year,” said Scott Gutterman,
vice-president of digital operations for the PGA Tour.
So it wasn’t surprising that the PGA selected the
hole for virtual reality (VR) treatment during this
year’s Players Championship at the course in Ponte
Vedra Beach, Florida.
The live coverage, which fans could stream
through an Oculus app and Samsung Gear VR
industry through VR, augmented reality (AR) and
“Sports are undergoing their greatest transformation in more than 75 years thanks to significant
advancements in technology, and it’s incredibly exciting,” said Sandra Lopez, vice-president of Intel Sports
Group, which used its Intel True VR technology for
the livestream of the 17th hole.
Intel acquired the virtual reality company Voke
VR about a year ago and rebranded it in March. Intel True VR has formed multiyear partnerships with
the NCAA and Major League Baseball. It also has
entered a seven-year partnership with the International Olympic Committee and plans to broadcast
events from the 2018 Olympic Winter Games.
SPORTS ENTER THE
Technologies such as virtual reality are digitalizing
The PGA Tour incorporated virtual reality on
sports in new and profound ways
By John Conroy
the iconic 17th hole island green at this year’s
Players Championship at TPC Sawgrass.